Overview

Bank of Singapore opens doors to new opportunities.

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Job responsibilities cover:

  • Develop and implement targeted marketing strategies for designated markets to support client acquisition, NNM and revenue goals.
  • Plan and deliver marketing initiatives from concept to execution, working closely with internal stakeholders, agencies and vendors.
  • Lead the end-to-end delivery of client events for designated markets, including programme development, content curation, guest acquisition and post-event follow-up.
  • Create a consistent and engaging client experience across print and digital collateral, videos, and online and in-person events.
  • Ensure all marketing activities clearly convey the Bank’s value proposition, brand values and personality.
  • Strengthen brand awareness, perception and preference among priority client segments and other key stakeholders.
  • Develop initiatives that attract qualified prospects and create opportunities for relationship managers to follow up.
  • Develop event and campaign content, including invitations, speeches, presentations, summaries, surveys, videos and social media materials.
  • Partner with the Communications team on digital campaigns across email, social media and paid channels, providing market and project input to support brand awareness, engagement and lead generation.
  • Work with relevant stakeholders to develop digital content, including website copy, marketing videos and social media visuals, in line with the Bank’s brand voice and objectives.
  • Build strategic relationships with industry partners and other external organisations to support business growth.
  • Manage and optimise the marketing budget for designated markets.
  • Track and report campaign and event performance, assess results against agreed goals and use insights to improve future initiatives.
  • Provide strategic and tactical marketing advice to key internal stakeholders.
  • Provide occasional support for internal events, as required.

Requirements:

  • Bachelor’s degree in marketing, communications or related field
  • Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
  • Demonstrate experience or potential in marketing plus willingness to learn
  • Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
  • Independent and demonstrate ability to juggle multiple projects simultaneously
  • Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Solid knowledge of the various marketing disciplines of branding, event management and digital marketing
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • MUST be team player with CAN DO attitude

JR00011765

About

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.