Overview
Group Human Resources Divisional Office
Description
Who we are
Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, our purpose remains: to enable people and communities to realise their aspirations.
And so, whether you want to innovate needs-based financial services, work in friendly, supportive teams, build lasting value in your community, help people grow their assets, business, and investments, take your learning as far as you can, or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive internship allowance. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth, and aspirations are every bit as cared for as the needs of our customers.
Qualifications
Why Join
Be part of the innovative team that drives the future of Global Consumer Financial Services at OCBC. As an Experience Marketing Intern, you’ll have the opportunity to develop your marketing skills and contribute to the execution of campaigns, initiatives, and events that drive footfall and acquisition at OCBC’s new generation of branches and across all CFS Products/Projects/Segments initiatives. You’ll work closely with the Experience Marketing team to deliver high-quality results and gain exposure to marketing strategies and tactics.
How you succeed
To excel in this role, you’ll need to be a quick learner, able to adapt to changing priorities, and have a strong sense of creativity. You’ll work closely with the Experience Marketing team to plan and execute marketing campaigns, develop and coordinate advertising materials, and create engaging social media content. Your ability to communicate effectively with individuals at various levels will be crucial in building relationships and driving results.
What you do
Your responsibilities will include:
• Marketing Campaign Execution: Assist with the execution of marketing campaigns, initiatives, and events to drive footfall and acquisition at OCBC’s new generation of branches and across all CFS Products/Projects/Segments initiatives.
• Campaign Planning and Coordination: Assist with planning and executing marketing campaigns, development and coordination of advertising materials (traditional and digital) and website content.
• Social Media Content Creation: Support in the ideation and production of social media content to promote the next generation branches’ activations and all CFS Products/Projects/Segments initiatives.
• Event Management: Organise and run related marketing events and shoots.
• Campaign Monitoring and Optimisation: Campaigns set up, clearances, monitoring, reporting and optimise campaign results for improved performance.
• Stakeholder Management: Act as a supporting point of contact and collaborate with our partners and stakeholders (as needed) to roll out strategic marketing plans for Credit Cards, Usage offer, Acquisition, Deposits and OCBC App, Investments and Insurance, Affluent and Personal Segments.
• Administrative Support: Assist in administrative matters, processing of invoices and fulfilment of promotions.
• Competitive Analysis: Conduct competitive analysis of the CFS landscape/space.
• In-house Video Production: Assist with in-house social videos storyboarding and production.
• Digital Marketing Support: Assist with Adobe Dashboards, SEO optimisation operational work, adhoc teamsite requests on maintenance updates, Adobe Target deployment and personalisation work, and adhoc acoustic reporting requirements.
Who you work with
The Global Consumer Financial Services team at OCBC is at the forefront of our ongoing transformation. We’re building the future-ready workforce that will shape the future of banking. You’ll be part of a team that’s committed to upskilling and reskilling, making the idea of a learning organisation a reality.
Who you are
• Marketing skills: Knowledge of marketing principles and practices, including campaign planning and execution, advertising, and social media marketing.
• Digital marketing skills: Familiarity with digital marketing tools, including Adobe Dashboards, SEO optimisation, and Adobe Target.
• Creative skills: Strong creative skills, including writing, design, and video production.
• Analytical skills: Ability to analyze data and optimise campaign results for improved performance.
• Communication skills: Excellent communication skills and ability to work well with others.
• Currently pursuing a degree.
Learning Objectives
This internship will provide you with:
• Marketing skills development: Develop your marketing skills and knowledge of marketing principles and practices.
• Digital marketing skills development: Develop your digital marketing skills and knowledge of digital marketing tools.
• Creative skills development: Develop your creative skills, including writing, design, and video production.
• Analytical skills development: Develop your analytical skills and ability to analyze data and optimise campaign results.
• Project management: Develop project management skills and learn to plan and execute marketing campaigns.
Primary Location
: Singapore
Job
: Internship
Organization
: Group Human Resources Divisional Office
Schedule
: Temporary
Job Posting
: 07-Apr-2025, 1:28:29 PM
About OCBC Bank
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
