Overview
Insurance Performance Marketing Manager
Date: 19 Sept 2025
Location:
Singapore, Singapore
Company:
Singtel Group
An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.
Be a Part of Something BIG!
The Insurance Performance Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for travel insurance. The candidate should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. He/she should also be highly analytical, data driven and detailoriented to manage end-to-end marketing campaigns to drive business growth. A successful candidate is a highly motivated individual who works independently in a fast-paced and hands-on environment
Make an Impact by
- Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
- Manage budget and develop projection/forecast
- Lead and strategies go-to-market plan to achieving yearly financial targets.
- Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
- Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
- Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
- Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion.
- Work closely with legal team to develop agreements for partnerships and terms for campaigns.
- Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
- Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
- Work closely with Operation team to handle customers’ enquiries
- Reconcile monthly sales reports for each product with Finance team for billing purposes.
- Prepare weekly reports to analyse business results with senior management
Skills for Success
- Min Degree with 2-3 years of relevant experience, OR Diploma with min 5 years of experience in insurance background
- Experience in using digital paid ad
- Experience working in a paid media agency
- Bonus if have experience working on insurance products
- Excellent written and verbal communication skills
- Excellent interpersonal and organizational skills
- Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
- Proficient in digital marketing channels (eg. Facebook, Google Ads, Search Engine Marketing, etc)
- Strong analytical problem-solving skills
- Strong attention to detail
- Has a positive attitude and eagerness to learn
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
About Singtel
Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.
We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.
Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.
The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.