Overview
Product Marketing Manager
Date: 24 Sept 2025
Location:
Singapore, Singapore
Company:
Singtel Group
Be a Part of Something BIG
We are seeking a dynamic and results-driven Product Marketing Manager to oversee the Singtel Consumer Mobile portfolio for foreign workers and tourist segment, driving growth, profitability, and innovation. This role requires a strategic thinker with strong business acumen, leadership skills, and a passion for delivering exceptional customer value. You will oversee the full product lifecycle, manage customer lifecycle management (CLM) initiatives, and champion product marketing strategies to strengthen Singtel’s market leadership in the segmen
Make an Impact by
- Manage the end-to-end consumer mobile product portfolio for foreign worker and tourist segments, driving growth, ARPU improvement, and profitability.
- Analyse market trends, customer insights, and competitive dynamics to identify opportunities for innovation.
- Design and execute CLM initiatives to maximise customer retention, usage, and spend, leveraging data analytics for churn management and upsell opportunities. (ideation of the PM role, driving out the campaign)
- Define and manage commercial KPIs including revenue, margin, subscriber base, and market share.
- Collaborate with Finance, Sales, Marketing, and Trade to optimise pricing, promotions, and go-to-market execution.
- Develop compelling value propositions and messaging that differentiate Singtel in the market.
- Lead cross-functional initiatives with IT, Network, Sales, and Customer Service to deliver best-in-class products and customer experiences.
- Provide clear leadership to stakeholders, fostering collaboration and alignment on business goal
Skills for Success
- Bachelor’s degree in business, marketing, or relevant fields
- 4+ years’ experience in product marketing / management within telecommunications, technology, or consumer services
- Experinced in P&L management
- Proven track record in managing product lifecycles, driving revenue growth, and leading cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
- Excellent communication and presentation skills, with the ability to influence at all levels.
- Customer-focused mindset and ability to balance commercial objectives with delivering superior user experience
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
About Singtel
Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.
We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.
Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.
The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.