Overview

Marketing

AVP/VP of Marketing Strategy and Operations – (25000023)

Description

 

About the Role: The AVP/VP of Marketing Strategy and Operations will play a pivotal role in helping to shape and execute the marketing strategy for OCBC’s retail banking division. This position requires a holistic thinker with a strong background in marketing and advertising, ideally within the financial services sector.

 

The successful candidate will support efforts to enhance brand presence, equity and trust, customer engagement and acquisition, and operational efficiency, while aligning marketing efforts with the bank’s growth objectives. He/she will help set the strategic direction for marketing initiatives, determining appropriate audiences and tactics, and overseeing their successful execution in line with business goals.

 

This role involves regular interaction with various teams across the retail banking division and local marketing teams across Asia. The ideal candidate should possess at least 8 years of hands-on experience, be detail-oriented and capable of bridging high-level marketing strategy with campaign management and daily operations.

 

Key Responsibilities:

Marketing Strategy and Planning:

  • Develop and implement cohesive marketing strategies for special projects, collaborating with cross-functional teams to ensure campaign execution aligns with strategic goals and deliver on business objectives.
  • Guide specialist marketing functions and enhance understanding of marketplace dynamics throughout the organisation, while supporting the planning of integrated, consumer-centric marketing plans with robust testing and measurement frameworks.
  • Act as a strategic partner for marketing colleagues and collaborate with media agencies and data analytics to track campaign performance, ROI, and their impact on the business and brand health.
  • Use data-driven insights and trends to continuously evaluate and refine marketing strategies, sharing best practices with the wider team and enhancing understanding of the industry, consumer needs and barriers.
  • Collaborate with the Marketing Head to set and track marketing budgets, reporting regularly on overall performance.
  • Work with market research agency to understand customer needs, preferences, and behaviours and analyse and interpret marketing performance and customer behaviour data to inform strategies.

 

Product Marketing:

·       Lead marketing initiatives for financial products and services, conducting competitive analysis and market segmentation to identify opportunities for enhancement, differentiation, and improved user experience through content and communications.

·       Track and analyse performance of product-related activities in relation to marketing initiatives to measure effectiveness and inform future strategies.

 

Growth Marketing:

  • Identify and execute growth marketing strategies to acquire new customers and deepen existing relationships.
  • Utilise customer insights and data analytics to inform growth initiatives and optimise marketing performance.

 

Brand Marketing:

  • Strengthen OCBC’s retail banking division’s brand positioning with though-leadership and campaign initiatives.
  • Oversee retail banking’s division brand campaigns and initiatives to enhance brand equity, trust, and customer loyalty.

 

Campaign Management:

·       Plan, execute, and monitor integrated marketing campaigns across channels, while analysing performance and ROI to provide actionable insights for continuous improvement

·       Foster innovation by exploring new channels and audience-centric tactics.

·       Manage the marketing budget by tracking expenditures to ensure cost-effectiveness and alignment with financial goals.

 

Operational Excellence:

·       Streamline marketing operations to improve efficiency and effectiveness in campaign execution.

·       Establish and refine marketing best practices and processes, including the development of standard operating procedures.

·       Collaborate with MarTech team in implementing and managing marketing technologies that support marketing activities.

·       Oversee the marketing budget to ensure cost-effectiveness and proper resource allocation, and ensure compliance with legal, regulatory, and ethical standards.

 

Qualifications

 

Key Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Finance, Economics, or a related field; 
  • Minimum of 8 years of experience in marketing, preferably within a financial services organisation or an advertising agency in a strategy/planning role.
  • Strong understanding of marketing principles, strategic planning, brand management, customer behaviour and market trends in financial services.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Solution-oriented mindset and strong project management skills with the ability to manage multiple priorities and meet deadlines.
  • Exceptional stakeholder management and interpersonal skills to effectively engage, inspire and collaborate with cross-functional teams.
  • Proficiency in marketing tools and software, including CRM systems, analytics platforms, and content management systems.
  • Comfortable working in a regional context, with an understanding of cultural nuances, business practices, and market dynamics across countries in Asia.
  • Thrive in a dynamic environment and comfortable with ambiguity.

 

Why Join Us? At OCBC Bank, we value innovation, collaboration, and professional growth. As an Assistant Vice President of Marketing Strategy and Operations, you will have the opportunity to make a significant impact on our marketing efforts and contribute to the overall success of the bank. If you are a strategic thinker with a passion for marketing and a desire to work in a dynamic environment, we invite you to apply.

 

 

Primary Location

: Singapore

Job

: Digital Marketing

Organization

: Marketing

Schedule

: Permanent

: Full-time

Job Posting

: 14-Jan-2025, 7:52:23 PM

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About OCBC Bank

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.