Overview

Associate, Campaign Analyst

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Date: 29 Jan 2025

Location:

Singapore, Singapore

Company:
Singtel Group

Be a Part of Something BIG! 

 

Make An Impact By

  • Marketing campaign activation and audience creation
    • Collaborate with CLM (customer lifecycle management), PM (product marketing), advanced analytics and wider business teams to gather campaign requirements and translate them into audience segmentation strategies mainly for upsell, cross-sell and/or retention marketing campaigns. Marketing channels will include electronic direct mail (EDM), SMS etc.
    • Design, implement and optimize campaign audience filters/Next-Best-Action etc. in Oracle Marketing Cloud (Responsys) etc.
  • Marketing campaign analysis
    • Lead end-to-end campaign analysis to improve marketing performance and results, which may include:
      • Write SQL queries and/or Python scripts to extract data for analysis
      • Analyse marketing campaign performance to measure campaign effectiveness
      • Suggest ideas/recommendations/hypotheses/experiment-to-conduct for the next marketing campaign based on derived insights
      • Present the analysis, derived insights and suggested next-steps
      • Establish benchmarks for marketing campaign performance
      • Design and build Power BI dashboards and/or campaign reporting

 

Skills for Success:

  • Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, or equivalent
  • Minimum 1-2 years experiences in the field of marketing/advertising analytics
    • Experience in:
    • Marketing analytics
    • Excel/SQL
    • Formulate hypothesis, conduct experiment, statistical knowledge
    • Data platforms/visualization tools
  • Strong organizational skill & conscientious personality
  • Meticulous, proactive and dynamic with ability to work independently
  • Effective communication and people engagement skills
  • Builder mindset
  • Business continuity planning

 

Rewards that Go Beyond

 

  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities

 

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

 

 

About Singtel

Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.

We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.

Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.

The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.