Overview

Channel Development Manager

Date: 3 Oct 2025

Location:

Singapore, Singapore

Company:
Singtel Group

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Make an Impact by

 

1.      Partner Recruitment & Onboarding

  • Identify high-potential partners in target verticals (e.g., cybersecurity, finance, healthcare)
  • Develop and execute recruitment campaigns (events, digital outreach, referrals)
  • Lead contractual negotiations, setting mutually agreed targets and program terms
  • Manage the end-to-end onboarding process: training, certification, and go-to-market planning

2.      Partner Enablement & Growth

  • Design and deliver sales and technical training (playbooks, workshops, e-learning modules)
  • Implement incentive programs (rebates, MDF/co-op funds, tiered pricing) to accelerate partner performance
  • Conduct quarterly business reviews (QBRs) to assess pipeline, deal registration, and revenue attainment
  • Collaborate with Marketing to produce co-branded campaigns, events, and lead-gen initiatives

3.      Channel Performance Management

  • Monitor partner KPIs: revenue attainment vs. target, deal registration conversion, pipeline velocity
  • Track partner certification status and product adoption rates
  • Identify underperforming partners; develop corrective action plans or graduation paths
  • Maintain accurate partner data in CRM (sales forecasts, contact info, product mix)

4.      Strategic Planning & Market Intelligence

  • Map and analyze competitive landscape, pricing trends, and emerging customer needs
  • Define quarterly/annual channel growth targets and go-to-market strategies
  • Partner with Product Management to ensure roadmap alignment and feedback loops
  • Advise on regional/vertical expansion, recommending new partner archetypes or programs

5.      Cross-Functional Collaboration

  • Work closely with Sales Operations to streamline processes (deal registration, lead distribution)
  • Coordinate with Marketing and Operations to ensure smooth hand-offs and strong renewal rates
  • Engage Finance on partner incentive forecasting and budget utilization
  • Partner with Legal for contract templates, compliance, and IP protection

 

Skills for Success

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years in channel or partner sales, preferably in telecom/technology
  • Proven track record of recruiting and growing high-performing indirect networks
  • Excellent communication, negotiation, and presentation skills
  • Willingness to travel up to 30% for partner visits, events, and industry tradeshow
  • Strong Office Skills (Powerpoint, excel)
  • Basic understanding of Tableau or other dashboard or reporting tools
  • Analytical mindset with experience using CRM and PRM platforms (Salesforce, PartnerPortal)
  • Strategic Thinking & Planning
  • Relationship Building & Influence
  • Results-Orientation & Accountability
  • Cross-Functional Leadership
  • Adaptability & Problem-Solving

 

Rewards that Go Beyond

  • Flexible work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities

 

 

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

 

We are committed to a safe and healthy environme

About Singtel

Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.

We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.

Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.

The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.