Overview

Data Analytics

Data Analyst, Manager – (250000LT)

Description

 

Overall Job Purpose:

 

·         Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where Customer Analytics techniques can create value.

·         Work closely with Marketing team and product managers to design, develop and implement campaigns.

·         Manage, track and analyze marketing campaign performance for key customer insights, campaign optimization and enhancement.

·         Represent GDO in cross functional agile squads and business initiatives.

·         Support strategic build projects to continuously enhance the capability of OCBC’s analytical processes and big data platforms.

Roles & Responsibilities:

Generate Actionable Customer Insight to Improve Key Business Outcomes

Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Global Wholesale Banking division. This includes:

  •  Apply data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels.
  • Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business.
  • Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
  • Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Global Wholesale Banking business.
  • Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
  • Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
  • Work closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency.
  • Work with Data Engineering team to define the key pipelines of data required to support Business.
  • Collaborate with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies.

 

Qualifications

 

Requirements (Knowledge, Skills & Competencies):

 

General Knowledge & Experience:

 

o    At least 4 years of experience in a data analytics role

o    Understanding of corporate banking, insurance and financial services preferred

 

Programming & Data:

o    Exposure to database, analytical marketing or campaign management functions.

o    Ability to analyse, identify, visualize and describe key trends within large datasets

o    Dashboard building, statistical modeling, visualization

o    Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts

o    Some prior exposure to analytical software tools of leading analytical software tools (such as Python/SAS); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Power BI / Tableau) and/or Customer Relationship Management (CRM) platforms (Siebel / Pega / Salesforce).

o    Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics

 

 

Communication & Soft Skills:

 

o    Curiosity & a real passion for understanding “why?”

o    Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users.

o    Strong communication skills and ability to influence the business to take action using data.

 

Primary Location

: Singapore

Job

: Analytics

Organization

: Data Analytics

Schedule

: Permanent

: Full-time

Job Posting

: 15-Apr-2025, 2:02:37 PM

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About OCBC Bank

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.