Overview
Marketing and Communications
Description
Why join
We are looking for someone who is entrepreneurial, ambitious, and ready to roll up your sleeves, get involved and work with the team in driving business growth and optimizing marketing performance through data-driven insights. If you are a driven and analytical individual who is excited about working in a fast-paced and dynamic environment, we encourage you to join our team.
How you succeed
To succeed in this role, you will need to deliver data-driven insights that optimize marketing strategies, create intuitive dashboards and visualizations, collaborate on A/B/multivariate tests to improve website/app experiences.
In close collaboration with the marketing teams and business partners, you will design and execute experiments plans that drive results.
What you do
- Analyze and interpret data sets to support marketing strategy and optimize campaign performance
- Develop and maintain dashboards, reports, and visualizations using Power BI to provide actionable insights to stakeholders.
- Design, execute, and analyze A/B/multivariate tests with Marketing team to optimize website experiences and improve conversion rates.
- Collaborate with Marketing Technology team to ensure accurate and reliable data collection.
Qualifications
Who you are
- Minimum 5+ years of related business experience.
- Experience working with tools such as Adobe/Google Analytics, Adobe Target/Optimizely/VWO
- Proficiency with Excel, Python and Power BI
- Strong understanding of data analysis, statistics, and data visualization.
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously.
- Experience in Chinese Media Ecosystem and understanding of Chinese online advertising ecosystems (Baidu, Tencent, Alibaba, etc.)
- Experience in digital marketing marketing channels (SEO, Paid Search, Social, Programmatic etc)
Who you work with
Global Wholesale Banking (GWB) serves the entire spectrum of customer segments, from large corporations to government entities, and half of all SMEs in Singapore. To help them achieve their potential, we offer simple, convenient, innovative solutions that take care of everything, from cash management to trade finance.
Who we are
Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, our purpose remains: to enable people and communities to realise their aspirations.
And so whether you want innovate needs-based financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Primary Location
: Singapore
Job
: Marketing
Organization
: Marketing and Communications
Schedule
: Permanent
Job Posting
: 31-Dec-2024, 6:40:25 AM
About OCBC Bank
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
