Overview
Hardware Marketing Manager
Date: 10 Nov 2025
Location:
Singapore, Singapore
Company:
Singtel Group
Be a Part of Something BIG!
Are you passionate about driving the performance of top-tier handset brands and an exciting portfolios?
If so, we want to hear from you! We are seeking a dynamic and results-oriented Hardware Marketing Manager to take our portfolio to the next level
The role is responsible for driving the performance of 2 of our 6 main handset brands.
The indiviual handles end-to-end ownership of vendor management, market positioning, and coordination of marketing activities across various channels.
Key responsibilities include performance management, product marketing, competitive analysis, and customer experience management within the hardware or telecommunications sector.
Product Strategy & Portfolio Management
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- Develop and execute the marketing strategy for 2 of our handset brands.
- Manage vendor relationships, ensuring alignment with business goals and product positioning.
- Oversee pre-sales and post-sales operations to enhance customer experience.
- Monitor and management Hardware Revenue of 2 handset brands
Marketing Coordination
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- Go-to-Market lead for assigned brands to execute key launches and sustenance campaigns
- Collaborate with internal teams to drive marketing communications, channel marketing, and customer engagement initiatives.
- Lead in-base upsell and cross-sell campaigns to maximize revenue opportunities.
Market & Competitive Analysis
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- Continuously monitor and analyze the competitive landscape to maintain market competitiveness.
- Provide insights on pricing, product positioning, and customer preferences to inform decision-making.
- Conduct regular research and reporting to track industry trends and competitor movements.
Customer Experience & Escalation Management
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- Act as the point of contact for customer escalations related to the handset portfolio.
- Work cross-functionally with customer support, sales, and product teams to resolve product-related issues
Make an Impact by
- Pricing and offers management
- Financial / Revenue Management for portfolio
- Vendor management and offer negotiations
- Coordination of marketing activities (Marketing communications, in-base sales, channel performance)
- Marketing Operations and Processes (Pre-sales, Post-sales, Rebate claims)
- Exceptional Handling for Customer escalations
Skills for Success
- University Degree, preferably in Business Administration
- 5 – 7 years of product marketing experience
- Stong procifiency in in P&L management with track record of driving performance performance
- Good stakeholder Management.
- Strong analytical and attention to details.
- Advanced knowledge of Excel, PowerPoint with the ability to craft compelling data-driven stories.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
About Singtel
Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.
We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.
Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.
The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.
