Overview
WHO WE ARE:
As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
Be part of the team focused on strengthening customer value and deepening relationships across OCBC’s consumer segments. As a Customer Value Marketing Intern, you’ll gain hands‑on exposure to how marketing programmes are designed and executed to drive engagement, relevance, and long‑term customer value. This internship offers practical experience in campaign execution, stakeholder collaboration, and performance optimisation within a dynamic marketing environment.
How you succeed
To succeed in this role, you’ll be proactive, organised, and comfortable contributing to multiple campaign activities. You’ll be open to learning through hands‑on involvement, adaptable to changing priorities, and willing to collaborate with different stakeholders. Your ability to manage details, follow through on tasks, and support analysis will help ensure campaigns are delivered effectively.
What you do
Your responsibilities will include:
- Campaign Planning & Execution: assist in planning and executing marketing programmes across customer segments
- Content & Materials Development: support the development and coordination of advertising materials across traditional and digital channels, including website content
- Stakeholder Collaboration: work with internal teams and external partners, as required, to roll out strategic marketing plans
- Campaign Monitoring & Optimisation: monitor campaign performance and support optimisation efforts to improve results
- Operational Support: carry out ad‑hoc duties and provide support on tasks and initiatives as assigned by the team
Who you work with
You’ll be part of the Customer Value Marketing team within Global Consumer Financial Services, partnering closely with product, segment, digital, and channel stakeholders. The team focuses on creating targeted marketing initiatives that enhance customer engagement, retention, and lifetime value.
Who you are
- Interested in marketing, customer engagement, and value‑driven programmes
- Comfortable supporting campaign execution and coordinating across stakeholders
- Organised, responsible, and able to manage tasks independently
- Curious about how marketing strategies are tailored to different customer segments
- Currently pursuing an undergraduate or postgraduate degree
- Background or interest in marketing is preferred
Learning Objectives
This internship will provide you with:
- Hands‑on experience in ideating, planning, and executing marketing programmes
- Exposure to stakeholder management and cross‑functional collaboration
- Understanding of how marketing initiatives drive customer value and engagement
- Opportunities to develop foundational skills in campaign execution, monitoring, and optimisation
- Experience working within a fast‑paced consumer banking marketing team
What we offer:
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
End Date: May 29, 2026 (11 days left to apply)
About
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
