Overview

Lifecycle Marketing Manager

Date: 16 May 2025

Location:

Singapore, Singapore

Company:
Singtel Group

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

At Singtel, we’re transforming the way we connect with customers—and we want you to be a part of it. As a Lifecycle Marketing Manager, you’ll play a critical role in shaping and executing our customer engagement strategy. Your mission? Drive meaningful connections that deliver value at every stage of the customer journey.

This role is all about creating impact. You’ll be responsible for maximising customer value, driving retention, and unlocking growth opportunities through targeted uplift strategies. By blending data-driven insights with seamless, personalised customer experiences across channels, you’ll help us reimagine lifecycle marketing at scale.

 

Make an Impact by

  • Maximise customer value by driving retention, ARPU growth, and upsell through data-informed lifecycle strategies.
  • Leverage analytics to guide base management decisions and uncover new opportunities for value creation and deeper engagement.
  • Deliver targeted campaigns that enhance loyalty, using segmentation, behavioural data, and personalisation techniques.
  • Keep a pulse on the market, tracking competitor moves and emerging trends to ensure our strategies remain relevant and customer-first.
  • Experiment with new tech, including AI tools, to elevate campaign targeting, messaging, and reach.
  • Design and execute omnichannel campaigns, using hyper-personalisation and contextual marketing methods to boost impact.
  • Collaborate cross-functionally with teams such as Product Marketing, Sales, and Analytics to develop automated engagement flows driven by predictive models and customer behavioursOwn campaign delivery—from timeline management to execution and tracking—to ensure timely and seamless rollout.
  • Measure what matters, reporting campaign performance against KPIs and translating insights into continuous improvement.

 

Skills for Success

  • Degree in Marketing / Business Management / Economics
  • At least 5 years of experience in Customer Lifecycle Marketing/ Marketing/ Business Analyst, CRM. Bonus if have experience working in a telco environment
  • Familiar with Marketing automation tools and/or CRM platforms
  • Familiar with MarTech solutions, e.g. Oracle Marketing Cloud, Salesforce
  • Proficient in using Power BI, Excel
  • Experienced in conducting market research and statistics
  • Possesses a curious mindset and is a data-driven thinker
  • Resilience & agility, comfortable with ambiguity, adapt quickly to market changes, and continuously refine strategies to stay competitive.
  • Self-starter, able to work in a fast-paced, high-pressure atmosphere with strong collaboration, stakeholder management and influencing skills.
  • Results oriented, creative and dare to propose new solutions.

 

Rewards that Go Beyond

  • Flexible work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities

 

 

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

 

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

 

 

 


About Singtel

Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.

We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.

Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.

The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.