At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Be a Part of Something BIG!

This is your chance to breathe new life into Singtel’s SME loyalty programme and help build loyalty experiences that celebrate every customer’s journey. You’ll gain real responsibility, work with exciting partners like UOB and yuu Rewards and get exposure to AI‑powered personalisation initiatives that are shaping the future of loyalty. If you’re ready to bring fresh ideas and make a real impact, this is the place to start.

• Revitalise and grow Singtel’s established SME loyalty programme, Taste of Red, by introducing new engagement strategies, customer journeys, and loyalty mechanics.
• Bring fresh ideas and a new perspective to make SME loyalty more relevant and exciting for Singtel customers.
• Help grow the milestone recognition programme, planning and executing special recognitions that celebrate customer loyalty and deepen engagement.
• Collaborate with key partners like UOB and yuu Rewards to launch joint campaigns, integrate loyalty benefits, and create unique experiences for Singtel customers.
• Be part of Singtel’s AI-driven transformation by contributing to personalisation initiatives that connect the loyalty programme to the central decisioning engine and deliver smarter, more relevant experiences.
• See your ideas come to life and make a real impact on how Singtel customers experience loyalty and engagement.
• Learn how to grow and revitalise an existing loyalty programme, gaining hands-on experience in loyalty strategy, customer journey design, and engagement mechanics
• Cultivate skills in customer loyalty, data-driven personalisation, and partnership management, including exposure to AI‑enabled decisioning and next‑best‑offer/next‑best‑action thinking.

Make an Impact by

SME Loyalty Programme Growth

• Lead the evolution of Taste of Red by designing engagement strategies, customer journeys, and loyalty mechanics that foster long-term relationships with SME customers.
• Bring fresh ideas and perspectives to make the programme more relevant and exciting for SME customers.

Milestone Recognition Expansion

• Help grow and implement milestone recognition programmes that celebrate customer loyalty and reinforce long-term engagement.
• Communicate and celebrate milestone recognition to drive engagement and retention.

AI‑Enabled Personalisation and Decisioning

• Work with the various teams to support the rollout of AI‑driven personalisation, connecting the SME and consumer loyalty programmes to Singtel’s central decisioning engine.
• Help translate customer insights and data signals into meaningful personalised journeys, offers, and milestone moments within the app and other channels.
• Contribute ideas on how AI and automation can enhance milestone recognition and ongoing loyalty engagement

Partnership Collaboration

• Work closely with partners like UOB and yuu Rewards to co-create campaigns, integrate loyalty benefits, and deliver unique loyalty experiences for Singtel customers.
• Support joint marketing initiatives and operational coordination with partner teams.

Cross-Functional Execution

• Collaborate with internal teams, including marketing, digital, and CRM, to deliver seamless, connected loyalty experiences for both SMEs and consumers.​
• Track and report on loyalty metrics such as retention, engagement, and customer satisfaction to continuously improve the programme.
  

Skills for Success

• Fresh graduates from University or Polytechnic, with a passion for business, marketing, or digital experiences.
• Eager to learn, take initiative, and bring new ideas to an established programme.
• Comfortable with data, digital tools, and teamwork, and excited to grow both SME loyalty and milestone recognition, and AI‑driven personalisation for Singtel customers.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!