Marketing Manager, Amazon Flex SG

DESCRIPTION

At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, instant offers), all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.

We are seeking a talented, creative, and dynamic Marketing Manager. This marketing manager will conceive and propose new marketing strategies for the management, optimization and execution of onboarding, engagement and communications throughout the lifecycle journey of our Delivery Partners to; onboard, inform, educate, engage, excite and retain drivers. In this role you will be expected to flex both your analytical skills and your creative muscles: you should be comfortable working with internal and external partners to develop and execute campaigns, communications and launch to market.

The right person for this role will have experience with lifecycle marketing and base management, making data-driven decisions, and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with communication tools, analyzing data, and solving problems). Flexibility and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.

Key job responsibilities
1. Own the onboarding and lifecycle marketing strategy and its full execution to our Delivery Partners, including user journey mapping, development, and ongoing activation of communications and engagement tactics.
2. Work closely with Capacity to identify data-driven opportunities to conduct experiments to fill gaps and deliver on volume requirements, by onboarding new and engaging/reengaging existing drivers.
3. Implement and manage campaign tracking, testing, reporting and analysis to form insights into onboarding and engagement campaign performance.
4. Own all internal Amazon Flex marketing channels – website, app, EDM and SMS.
5. Own the ongoing management and reconciliation of the engagement budget.
6. Work cross-functionally with Worldwide Marketing, Voice of Driver, Data Science, Pricing and Programs Managers to support the execution of operational plans.
7. Conduct analysis of large & varied data sets to draw key insights, and provide recommendations that will increase onboarding yield and engagement.
8. Lead the implementation of base segmentation into Amazon Flex’s own Delivery Partner database and devise the strategy to increase engagement.
9. POC for weekly and monthly business reports for onboarding and engagement metrics, working with Senior Marketing Manager and Finance on commentary.
10. POC for deep dives analysis & metrics management throughout the marketing funnel.
11. Collaborate with functional experts; Worldwide Marketing teams, Finance, Program Managers, Capacity & Planning and possess strong analytics in order to identify growth areas and enhance business performance.

BASIC QUALIFICATIONS

– 4+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

PREFERRED QUALIFICATIONS

– Experience building, executing and scaling cross-functional marketing programs

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.