Senior Campaign Manager, APJ, Digital Marketing, APJ

DESCRIPTION

The AWS Digital Marketing team is looking for an innovative, self-directed Digital Campaign Manager with proven ability to deliver best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will own the creation, execution, and optimization of integrated marketing campaigns. In this key role, you will be responsible for the creative development, implementation and optimization of Global Campaigns and Getting Started programs that deliver business priority goals and objectives.

The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving conversions to hit goals. This key team member should have excellent interpersonal skills, and written communication skills, in order to be able to tell a campaign story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.

About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Key job responsibilities
Execute integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate demand for AWS solutions.

Execute digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.

Analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.

Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.

Establish and continually improve scalable processes that ensure best practices and operational efficiency in campaign and lead management.

A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

AWS is seeking an innovative, self-directed Digital Campaign Manager with proven ability to deliver best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will optimize scalable digital marketing processes, leverage new tools and platforms and operationalise best practices.

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

BASIC QUALIFICATIONS

– 8+ years of professional non-internship marketing experience
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience using data and metrics to measure impact and determine improvements
– Experience with marketing strategies in online and mobile channels

PREFERRED QUALIFICATIONS

– Experience in multi-territory campaign management
– Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
– Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
– Experience with A/B testing, especially around audience segmentation and targeting
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)