Overview
Marketing and Communications
Description
Why join
We are now looking for a Senior Digital Marketing Manager.
How you succeed
To succeed in this role, you will need to be able to develop and execute digital marketing strategies that drive business acquisition, increase usage of products and services, and build the OCBC brand. In close collaboration with cross-functional teams, you will design and execute targeted go-to-market plans that drive results. Additionally, you will be expected to track and optimize campaign performance, leveraging data-driven insights to inform and refine future marketing initiatives
What you do
- Create and execute comprehensive 360 B2B marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives
- Drive lifecycle marketing and personalised customer communications, to grow revenue and engagement among existing clients and convert them to long term high value customers
- Define and develop the communication strategy to grow product usage by identifying upsell and cross-sell opportunities and ensure continuously adoption and usage
- Drive business cadence through robust measurement and tracking of initiatives, optimizing the communication strategy and operational plans
- Monitor and stay up-to-date on the latest trends and best practices in digital marketing
Qualifications
Who you are
- Minimum of 5 years of experience in digital marketing
- Strong understanding of 360 B2B marketing, including social media, email, SEO, SEM, display advertising, and content marketing
- With experience in email marketing or knowledge of marketing automation platforms such as Marketo/Eloqua/ Hubspot/Salesforce/Acoustic or other related software
- Strong analytical skills, with proficiency in using Adobe Analytics and website content management systems
- Prior experience in banking and finance industry a plus
- Excellent communication (English and Mandarin), interpersonal skills and stakeholder management
- A team player with strong communicating skills with the ability to convey complex ideas in clear concise manner verbally and in writing and must be comfortable with business and technical discussion
- Ability to think, plan and execute through self-motivation and independence navigating in a fluid and ambiguous situations and comfortable working on multiple projects simultaneously in an organised way
Who you work with
Global Wholesale Banking (GWB) serves the entire spectrum of customer segments, from large corporations to government entities, and half of all SMEs in Singapore. To help them achieve their potential, we offer simple, convenient, innovative solutions that take care of everything, from cash management to trade finance.
Who we are
Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, our purpose remains: to enable people and communities to realise their aspirations.
And so whether you want innovate needs-based financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Primary Location
: Singapore
Job
: Marketing
Organization
: Marketing and Communications
Schedule
: Permanent
Job Posting
: 10-Jan-2025, 8:07:41 AM
About OCBC Bank
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
