An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

We’re seeking a strategic and passionate Senior Manager, Content to lead the sports and ethnic content strategy across our Pay TV and OTT platforms. In this pivotal role, you’ll shape our content portfolio — from acquisition and partnerships to operations and marketing — to drive customer engagement, brand loyalty, and commercial success. Be part of a forward-looking team with a bold vision, a commitment to innovation, and the scale to deliver real impact

Make an Impact by

• Lead content acquisition, renewal negotiations, and partnership development for sports and ethnic content across linear and digital platforms.
• Identify high-value content opportunities and manage relationships with key content providers and licensors.
• Strategically manage the content portfolio to optimize costs while maximizing viewer appeal and performance.
• Stay ahead of market and industry trends in sports and ethnic content to inform decision-making and maintain competitive edge.
• Collaborate closely with Marketing and Marcom teams to develop and execute promotions that increase viewership and customer engagement.
• Oversee end-to-end operations for in-house sports channels, including scheduling, planning, and content delivery.

Skills for Success

• Min degree in Media, Business, Communications or a related field.
• Min 8–10 years of relevant experience in content strategy, acquisition, or programming — ideally within a media, telco, or entertainment company
• Deep understanding of the business, licensing, and operational aspects of the content industry, especially in sports and ethnic genres.
• Proven negotiation skills with the ability to manage complex content deals and partnerships.
• Strong analytical mindset and strategic thinking skills — able to assess performance, spot trends, and present clear, actionable recommendations.
• Solid operational knowledge of broadcast TV and OTT platforms, including content workflows and scheduling.
• Knowledge of the pay TV and OTT video streaming landscape, including key players and market dyamics.

Rewards that Go Beyond

• Flexible work arrangements
• Full suite of health and wellness benefits 
• Ongoing training and development programs 
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.