Senior Manager, Media Planning And Analytics, Asia Pacific, Excluding China (APEC)

JOB SUMMARY

The Senior Manager, Media Planning and Analytics, APEC, will lead the development of integrated media strategies for Marriott International across key business pillars, both regionally and locally. They will serve as a primary point of contact for our media agency, focusing on strengthening agency partnerships, optimizing output, and overseeing media investment tracking. 

This position will be accountable for reviewing past and future media campaigns to surface patterns and insights that articulate how media investments drive business outcomes. Partnering closely with Marriott’s Revenue and Digital teams, they will ensure consistent alignment between business objectives and platform performance metrics, while shaping best practices to inform media investment decisions. 

This role requires strong stakeholder management experience to enable seamless collaboration across multiple teams. Regular engagement with senior leadership is needed, including presenting performance insights and strategic recommendations that directly support business priorities.

Reporting to the Senior Director, Media, APEC, this position will support the APEC Commercial Services teams across Brand Marketing, Loyalty, Area Marketing, Restaurant and Bars, Distribution, Partnerships and B2B, to deliver on evolving business goals. They will also coordinate with our Global Media Team and JBP partner leads to share and implement learnings, initiatives and frameworks. 

CANDIDATE PROFILE 

Experience 

• 8–12 years of Asia Pacific media planning and analytics experience, developed through roles in established in‑house media teams, or client‑facing agency positions managing large international accounts.

Requirements on the Job

• A strategic, agile thinker with strong integrated media planning and buying expertise.
• Proven experience delivering both regional and local market campaigns across key Asia Pacific markets.
• Extensive knowledge of digital media platforms, strategies, and placement approaches.
• Demonstrated capability in interpreting media data and communicating insights through clear reporting.
• Ability to review and optimize media‑related processes to drive efficiencies and maximize return on investment.
• Strong organizational skills, with the competency to manage multiple projects independently and effectively.
• Experience collaborating with cross‑functional teams to support and deliver against specific business priorities.
• Proven track record in leading complex projects and initiatives from conception through to successful execution.
• A strategic problem solver with the ability to think creatively while meeting speed‑to‑market requirements.
• Excellent communication and presentation skills, with the aptitude to engage and convince senior stakeholders.
• Proven proficiency in managing and directing strategic agency, partner, and vendor relationships.
• Comfortable working with associates, vendors, and customers across remote locations and international markets, including multiple time zones.
• Experience partnering with finance and legal teams on invoicing, contracts, and commercial processes.
• Highly detail‑oriented, with strong Excel and PowerPoint capabilities.

CORE WORK ACTIVITIES 

Managing Work, Projects, and Policies 

Media Planning 

• Collaborate with stakeholders across Marriott’s Commercial Services teams to create and lead integrated media strategies.
• Develop and refine measurement frameworks and media planning cadence to evolve and strengthen media performance.
• Drive new initiatives, including media innovation, competitor insights and industry and vendor updates.
• Partner closely with the Marriott’s global teams to share insights, ideas, and best practices across the network.

Media Analytics

• Lead the analysis of media campaigns to identify trends, insights, and opportunities that demonstrate media and business performance.
• Develop and evolve media measurement frameworks, KPIs, and reporting standards to ensure consistent evaluation across markets.
• Translate complex media data into clear, concise insights and recommendations that support media optimization and investment decisions.
• Collaborate with regional and local market teams to support campaign planning, performance reviews, and post‑campaign analysis.
• Drive continuous improvement through media innovation, competitor analysis, and industry and vendor insights.
• Present performance insights, learnings, and recommendations to senior stakeholders, enabling informed decision‑making and alignment with business priorities.

Media Management

• Serve as the primary point of contact for Marriott’s media agency across all campaigns, projects, teams, and ad hoc initiatives.
• Manage the agency scope of work, including detailed tracking across campaigns, results, FTE hours, and timelines.
• Lead Marriott’s monthly media reviews to ensure spend pacing, and performance are tracking against approved budgets.
• Manage financial tracking cadence for invoices, purchase orders, and reconciliation, including rebates, credits, and accruals.
• Support troubleshooting, issue resolution, and delivery of ad hoc projects as required.

Leadership

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Building Relationships

• Coworker Relationships – Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability – Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management – Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Marketing-The ability to generate a media strategy to positively impact customer relationships and business profitability
• Brand Management-The ability to generate media strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
• Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain 
• Basic Competencies – Fundamental competencies required for accomplishing basic work activities. 
• Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.)
• Mathematical Reasoning – Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing – Communicates effectively in writing as appropriate for the needs of the audience.