An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

We’re looking for a Strategic Designer who thrives in complex ecosystems and can navigate ambiguity with structure, curiosity, and analytical depth. 

An all-rounder obsessed with the design mindset, you will lead discovery, journey mapping, service blueprinting, and product opportunity identification across business units.

This role requires someone who can flex between strategic service design, AI-enabled workflow re-imagination, and product-level experimentation. You’ll shape future experiences and processes that deliver measurable impact in efficiency, revenue, and customer experience.

What You’ll Do

• Lead end-to-end service design discovery: stakeholder interviews, field research, workflow analysis, and synthesis
• Build multi-layered journey maps, service blueprints, and ecosystem diagrams across digital, human and AI touchpoints.
• Identify inefficiencies and root causes using data, behavioural insights, and operational metrics.
• Bridge business needs to technological possibilities
• Project / Product Management
• Assess Build, Buy or Partner for AI solutioning
• Develop solution hypotheses — from process redesign to product concepts to AI/automation opportunities.
• Facilitate workshops with business, product, engineering, and operations teams
• Translate service-level insights into product features, requirements, and prototypes.
• Partner with AI/tech teams to validate feasibility, integration points, and automation options.
• Present structured recommendations to senior stakeholders with clarity and confidence.
• Mentor junior designers; elevate team standards and design culture.

Who You Are

• Deeply curious and investigative; you naturally probe, unpack, and question everything.
• Highly analytical — comfortable with data, systems thinking, and complexity
• Able to switch between high-level strategy and hands-on execution.
• Strong communicator who can navigate senior stakeholders and political sensitivity
• Comfortable in fast-moving environments where structures are evolving.
• Experienced in service design, product design, or UX strategy in medium–large organisations.

Skills For Succcess:

• 5–8+ years in service design, product design, UX strategy, or similar roles.
• Hands-on experience with journey mapping, blueprinting, and discovery research.
• Strong experience with cross-functional collaboration and facilitation.
• Exposure to AI, automation, or process re-engineering.