Overview

Group Brand and Communications Division

(VP) Social, Content and Digital Strategist, Group Brand and Communications  – (240001L3)

Description

 

What you do:

  • Provide strategic counsel to senior management on all things Social, Content and Digital.
  • Oversee in-house resources and social agencies in terms of project management, quality control, being on-brand, etc. Refine content guidelines and production processes. 
  • Identify and evaluate emerging social media platforms and digital tools & technology for strategic use 
  • Oversee and provide inputs for performance media, Search Engine Optimisation and Marketing (SEO + SEM), and OCBC.com website
  • Develop relationships with online publishers, KOLs and content creators with an eye on potential collabs.
  • Serve as counsel to regional Social + Digital teams in Malaysia, China, Indonesia
  • Provide direction for social media community management, and advise during crisis scenarios
  • Governance of social media policy, vendor onboarding & content guidelines, and ensuring the adherence to said policies.
  • Oversee internal risk management, intranet, team budgets

 

Qualifications

 

Who you are:

  • A Social Media power user, with keen understanding on how they work
  • Degree in Communications (or equivalent)
  • At least 10 years track record in social/digital agency, performance media, content production or related fields.
  • Excellent presentation skills, to educate and sell ideas to a variety of audiences –Ability to “read the room” is key.
  • A critical thinker capable of making data-driven, logical recommendations 
  • Creative, innovative, perpetually curious, and nimble to adapt to changing demands and scope
  • A collaborative team player willing to learn as well as teach, follow as well as lead, show humility while also having the courage to speak up, and see things from different perspectives. 
  • A self-starter, capable of working independently or leading a team 
  • Willing and able to pull off occasional extra hours or weekend to rush work.

Who we are
Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the
time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, the entire focus of our organisation remains to be Simply Spot On. In everything we do. And so whether you want innovate needs-based financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

 

Primary Location

: Singapore

Job

: Brand & Communications

Organization

: Group Brand and Communications Division

Schedule

: Permanent

: Full-time

Job Posting

: 18-Oct-2024, 5:55:52 AM

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About OCBC Bank

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.