Overview
Personal & Premier Banking Onshore
Description
The candidate will be responsible for the business development activities for the Workplace Banking department.
Workplace Banking provides Consumer Financial Services to the staff of our corporate customers as well as corporate solutions to employers.
1. Strategic Acquisition Planning
– Develop and execute customer acquisition strategies by understanding customers needs, focusing on acquiring new-to-bank customers.
2. Data-Driven Acquisition Strategy
– Collaborate with analytics team to identify prospects and improving acquisition strategies.
3. Customer Onboarding Optimization
– Cross-sell client value proposition to acquire new-to-bank customers by curating events (eg Lunch Talks, Staff Bazaar) at their workplace. To promote take up of 360 accounts for salary crediting and/or other Personal Banking / Premier Banking products such as CASA, cards, personal loans, secured loans.
– Lead initiatives to streamline and enhance customer onboarding/engagement journey and develop acquisition touchpoints. Focusing on optimizing customer experience and conversion rate.
4. Partnership Development
– Journey along with existing customer, identifying customer needs and provide enhance product offerings.
– Manage the relationship with the corporate customer. Encourage ongoing and recurring business engagement and opportunities.
5. Cross divisional Collaboration
-Manage the relationship with the various channels at OCBC Bank Global Corporate/Commercial Banking and get warm referrals to their corporate customers.
-Manage the relationship with the Branch Banking network to help build ecosystems via our Community Banking initiative.
Qualifications
Requirements
– Degree or Diploma required.
– Good business development acumen.
– Prior relevant experience in Workplace Banking or B2B is preferred.
– Prior experience in corporate banking, corporate insurance or corporate client solution is an added advantage.
– Good effective communication skills, analytical and logical thinking.
Primary Location
: Singapore
Job
: Acquisition
Organization
: Personal & Premier Banking Onshore
Schedule
: Permanent
Job Posting
: 17-Mar-2025, 7:19:05 AM
About OCBC Bank
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
